Building An Inclusive Recruiter’s Brand From The Ground Up
Client: Point 1 People
Website: Point 1 People
When our client, Paul O’Donnell, came to us with his new business, Point 1 People, there was no logo, no colour palette, no visual language, just a clear vision and a genuine mission to change how diversity and inclusion work in the tech sector. He trusted us to bring that vision to life, and we loved the challenge.
Building a brand from scratch means every decision matters. You’re not refining something that already exists; you’re creating the visual language and tone of voice that will define how an organisation is perceived from day one.
Because so many of us at SENDCode have experienced first-hand what it’s like to feel overlooked in traditional hiring processes, we brought something more than design skills to this project; we brought genuine empathy for Point 1’s mission.
That shaped everything, from the visual identity to a clean, uncluttered website layout, reducing cognitive load and making every visitor feel welcome.
The result is a brand that looks contemporary and confident while staying true to what Point 1 stands for, a recruiter that genuinely sees people. Paul now has a presence that matches his ambition, built by a team that understood it from the start.
Paul O’Donnell
Founder of Point 1 People
“There was no compromise in quality working with SENDCode. I get so many compliments on the look and feel of the website. It was so satisfying to know the work involved people from the very communities that Point 1 exists to elevate. It was an obvious choice – once I knew the service was there, it never entered my head to look anywhere else. I’m really proud of it. I love telling people about the experience.”